Regenera America is a Mercado Libre program to support the fight against climate change through regenerative and conservation actions within Latin America's most important biomes.
We were asked to develop a disruptive experience for the company's new sustainability strategy. The goal was to educate the user on the importance of the program through key messages and communicate the achieves.
Buenos Aires, Argentina
We designed an experience centered on taking the user to a journey of learning about the impact of these actions through key messages.
Our team created red routes and dynamic transitions based on the insights that came up during our Discovery sessions. We created a visual design that organized the information into relevant clusters.
We use a human voice and tone through clear, concise and direct conversation with users across the platform.
Climate change is a delicate problem and we had to communicate ideas in such a way that they attract people's attention, without losing focus on what is important: Generating real change in the world.
Our idea was to create a site that informs users with important data on climate change, putting the planet at the center of the conversation, so we opted for a clean and modern design that does not distract the user from the main topic.
An interactive site that invites users to learn about Mercado Libre's initiatives and promotes awareness on climate change were the pillars on which we based the interface of the entire platform.