Ponty is a platform where you can sell your hours as an independent professional. You show your schedule with your available hours and their work value, and people makes an appointment. A simple point of sale. Nothing more, nothing less.
We faced the challenge of creating a product that had to be simple, clean and with a clear objective. We understood from the beginning that although our idea seemed simple, its implementation would take hard teamwork.
Buenos Aires, Argentina
We started the project by defining objectives and collecting data that would help us better understand the idea we wanted to create.
Understanding who our potential users would be was crucial to defining the pain points that we had to tackle from the beginning.
We aimed for a clean but eye-catching design, understanding that the focus was on generating a simple and visually pleasing user experience.
We document our visual guidelines under a comprehensive design system to maintain a general order and speed up processes in future platform maintenance.
If the idea of the platform is to simplify people's agenda, the interface should respond in the same way.
We opted for a bold yet pleasing color palette so that it can be easily recognizable to people but doesn't distract them from effectively organizing their time. We also reinforce concepts and ideas with illustrations that help generate a user-friendly and close design.