About
A fertility platform with a close and human approach.
Ingenes is an assisted fertility clinic that accompanies future parents in the wonderful task of bringing a child into the world.
We take on the challenge of creating a close and human experience for the assisted fertility process, building a personal onboarding and fully integrated marketing pipeline.
Client
Ingenes
Mexico City, Mexico
Industries
healthtech
Practices
- Design ThinkingUX/UIDevelopmentDesign StrategyUser Research & TestingUI DesignFrontend Web Development
ux design
discovery & wireframes
Understanding the bases that we had to contemplate at the beginning of the project is always one of the essential steps in our work process.
Discovering user pain points, our client's business needs and improvements applicable to the redesign of the site are some of the aspects that we use to carry out the first wireframes of the project, functioning as the main structure of the project.
style guide
color & typography
Supported by the colors of the branding, we based the interface on tones that generate a feeling of warmth and closeness.
We also created a design system for the answers of each step to create new flows in the future, complete with components and icons libraries.
colors
typography + icons
assets
design
a smooth & warm experience
We aimed for an accessible and clean design, so we presented the onboarding questions in a simple way that generates engagement for what we know is a long and personal process.
The main objective of the design as a whole was to give users a feeling of constant accompaniment and security in uploading personal data.
let’s work together
contact us