About
A fintech platform for the financial management of businesses.
CuentasOK is a unique platform for Mexican companies. They wanted to reflect their business on a simple platform that would inspire confidence in their users.
A key part of the challenge began with redefining a new brand to transform their product experience. The center of our design was the client, developing a completely new visual language, user journey and better usability of the platform.
Client
CuentasOK
Mexico City, Mexico
Industries
fintech
Practices
- BrandingDesign StrategyUX/UIBrand GuidelinesCX, UX & Interaction DesignCopywritingDesign SystemsUser Research & TestingUI DesignConsumer & Enterprise Software Visual IdentityWeb DesignFrontend Web DevelopmentCMS Implementation
process
understading the challenge
We execute the project in close collaboration with CuentasOK through multiple workshops and work sessions. These sessions played a crucial role in defining the requirements and objectives of the business and their stakeholders.
We wanted to create a great platform that leads to a faster and more profitable growth of Cuentas Ok, but without neglecting usability and user experience.
branding
a simple trademark of trust
We wanted to represent the idea of trust and organization of CuentasOK with an identity that is simple and easily recognizable, integrating a check symbol that is replicated on various screens of the platform, joining the visual design of the site.
logo
design
a modern look & feel
We introduce playful dynamics to create a human tone and language. We speak directly to users in a clear, concise and direct way, explaining what, why and how Valoreo can help other eCommerce companies to scale their business.
let’s work together
contact us