Branding
We think and design a unique visual strategy alongside with our clients that integrates all the business needs, and conveys the essence of the company or product itself.
We offer a complete solution; from the brand manual (with a style guide that will guarantee the visual consistency of any material related to the brand, through definitions and clear guidelines) to the correct way to apply the brand, colors, typography, treatment of images and visual resources in general.
tools
01
strategy
We analyze how the brand is currently perceived in the market and what is happening with the competition, to define a strategic direction that allows generating an identity that represents the values, tone and voice of our clients.
- Brand equity audit
- Audience analysis
- Competitive review
- Strategic direction
02
identity
We compose the entire visual identity of the brand, from the logo design for communications and style guides, to the brand manual and implementation guidelines.
- Visual positioning
- Visual identity system
- Icon & illustration guides
- Brand application
03
communication
We co-create the personality, tone and voice to define the guidelines for the implementation of the brand in social networks and to mark a strategic communication path.
- Verbal identity
- Tagline exploration
- Communication style guide
