About
An start-up accelerator with focus on founders and their ideas.
Quarks proposes a new universe of possibilities for start-ups and founders based on the basic principle of ideas as atoms.
We collaborated with them in the challenge of creating a website that would reflect a new and revolutionary vision in the field of business accelerators.
Client
Quarks
Buenos Aires, Argentina
Industries
startups
Practices
- BrandingUX/UIDevelopmentBrand GuidelinesDesign StrategyWeb DesignMotion DesignFrontend Web Development
process
understading the challenge
We understood that Quarks had an extremely risky concept to present its business model, and we knew that failing to bring that idea to fruition could result in financial losses for their company.
Through several sessions and workshops we were able to establish how we were going to organize ourselves, both internally with our team and with the Quarks team to fully understand the idea they wanted to communicate to their users.
branding
a concept out of this world
Quarks needed a new visual image to accompany the idea of atoms as founders in a galaxy of possibilities, such as the entrepreneurial world.
Using this concept of galaxies and atoms, we managed to create a visual identity that complements a futuristic and modern vision.
logo composition
colours
typography
social media
ui design
an accessible trip to the stars
Using the idea of a quark as the minimal expression of an atom, we reflect this large-scale evolution on the website, where the user is taken on an easy-to-navigate interstellar-style journey with a futuristic aesthetic. We kept it easy and simple throughout the site, taking the user on a travel that answers the most important questions about Quarks and its business model.
consistent icon set
illustrations
design system
user interface
development
bringing an idea into life
Sometimes coming up with an idea can be more complicated than putting it into practice, so we knew that the real visual challenge of this project would be bringing to life an experience that was similar to a trip through space.
Our development team managed to create an extremely fluid and innovative interaction experience, where the main protagonist was scrolling through the page between sections, animating shapes and transitions created with Greensock and Three.js, libraries belonging to JavaScript and WebGL.
let’s work together
contact us